
Audrey is President and co-founder of TargetCast tcm, an independent media services agency dedicated to providing excellence in strategy, planning and implementation to strong, independent brands. She oversees the day-to-day management of all client activity as well as a staff of more than 80 executives, establishing a nurturing environment in which creativity and professionalism thrive for a client base that includes Pfizer Consumer Healthcare, TIAA-CREF, Expedia.com and hotels.com, New York Life, 1-800-flowers.com, and Gorton’s.
Audrey’s background includes many years at BBDO, Cunningham & Walsh and half her career at Saatchi & Saatchi, where she directed Procter & Gamble brands as well as created the industry’s first print Agency of Record for P&G. After leaving Saatchi, Audrey became JWT’s first North American Director of Print Media. Prior to co-founding TargetCast tcm, she joined forces with future business partner Steve Farella at MPG, as Managing Director of the
Active in the advertising community, Audrey has been Chairperson for more than a dozen years for The Annual NY Magazine Day/Media Day for the MPA/Advertising Club, NY; was a past Chair for the 4A’s Consumer Magazine Committee; and has won multiple awards including AWNY’s Working Mother of the Year and the inaugural AWNY Changing the Game Achievement Award. She is a frequent guest lecturer at