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In the economy, what sector of business needs promotional marketing most?

Financial

31%

Retail

38%

Pharmaceutical

19%

Alcohol

B2B

13%

At last week's ANA annual conference, Barack Obama was selected as AD Age's Marketer of the Year

I agree

25%

I don't agree

17%

I think it's more about candidate of choice than best marketer

58%

Who do you think is the better debater?

Sarah Palin

13%

Joe Biden

83%

About the same

Tom Brady's knee injury will likely keep him out for the season, do the Patriots have a chance?

No way, Brady carried the team!

43%

Of course! Belichick is a great coach, that's all the Pats need

21%

One player doesn't run the whole team, the season must go on

Patriots who? Let's Go Giants!

36%

The conventions are coming up

I'm going to watch the Democrats

33%

I'm going to watch the Republicans

11%

I'm going to watch both

33%

I'd rather go to the movies

22%

This season of Mad Men is...

Better

43%

Worse

29%

The Same

29%

What do you think will be the biggest blockbuster of the summer?

Hancock

The Dark Knight

73%

Wall-E

Sex and the City

18%

Mamma Mia!

Have you seen any change in client budgets and spending over the past six months due to the economy?

Yes

79%

Too soon to tell

14%

Industry analysts predict consolidation of agency holding companies such as IPG and Havas. In the next 12 months

It will happen

25%

Four major holding companies are enough

50%

Not sure

It won't happen

Maybe not in 12 months but in 24 months

25%

What will be the hottest summer TV Show?

Return of Mad Men

78%

Return of The Closer

11%

Password with Regis Philbin

11%

Is the downturn in the economy making CMO's more risk-adverse?

Yes, it will have an affect on CMO's taking the safer, tried-and-true road when doing business and handling clients.

17%

No, business still requires taking chances, especially in an economic downturn when people are tightening purse strings.

83%

Booz Allen Hamilton's study found that the importance of marketers direct relationship with publishers will grow by 2010

Agree strongly

Agree somewhat

83%

Not sure

17%

Disagree somewhat

Disagree strongly

The media delivery channel that could be better leveraged is

Radio

20%

Out of home

30%

Magazines

10%

Cinema

30%

In store

10%

Who will be better for the advertising business, Clinton, Obama or McCain?

Hillary

Obama

42%

McCain

21%

Not sure

32%

Do you think overall advertising spending will increase, decrease or stay the same in 2008?

Increase

65%

Decrease

12%

Stay the same

24%

Which was your favorite Superbowl commercial?

Bud Light - Wine, Cheese

25%

Audi - Godfather

17%

E-Trade - Baby I

25%

Pepsi - Justin

33%

GoDaddy.com - Donika Patrick

My favorite digital community is

FaceBook

65%

MySpace

22%

13%

What is your New Year's Resolution?

Exercise

57%

Spend more time with family

14%

Diet

29%

What medium is most over-rated?

32%

Broadcast

37%

Interactive

16%

Integrated

16%

Other than US cities, what international city is leading creative innovation

London

57%

Paris

14%

Sydney

14%

Capetown

Shanghai

Other than New York City, what US city is leading creative innovation

Minneapolis

15%

San Francisco

58%

Miami

12%

Chicago

12%

Detroit

Five years from now, the client's lead agency will be

Media Agency

Creative Agency

10%

Digital Agency

90%

Google

Microsoft

What's your favorite classic book about advertising (written before 2000)?

Jerry Della Femina

13%

George Lois

13%

David Ogilvy

75%

What's your favorite book about advertising (written since 2000)?

Donny Deutsch

33%

Pat Fallon

50%

Marion Salzman

Phil Dusenberry

17%

Alan Rosenshine

What's your favorite TV show that features a lead character who works in advertising?

Bewitched

26%

Who's the boss

32%

30 Something

32%

Desperate Housewives

11%

What's your favorite movie this summer?

Knocked up

46%

Harry Potter

23%

Hairspray

15%

I Now Pronounce You Chuck and Larry

Sicko

12%

What website do you visit everyday?

Mediabistro.com

13%

Creativity.com

Adrants.com

16%

Adweek.com

32%

Mediapost.com

10%

Adage.com

26%

The new series Mad Men is about Madison Avenue agencies in the 1960s. Does it

make advertising look glamorous

40%

make the industry look racist and irresponsible

simply present a boring series

20%

simply present a fun series

40%

What will be the most popular Halloween costume this year?

The Joker

25%

Sarah Palin

63%

Barack Obama

Witch

13%

Nurse

How will the current economic conditions effect your holiday spending?

I do not think it will have an effect, I plan on spending regardless of the conditions

36%

I plan on sticking to a budget

36%

I will only buy for immediate family

18%

No gifts this season, I will just be sending greeting cards

I get my advertising news from

Online

62%

Both Equally

33%

From the Water Cooler

Mad Men will encourage advertising people in real life to

Dress Better

22%

Drink Martinis

33%

Smoke Cigarettes

11%

Watch more television

11%

Increase efforts for diversity and advancement of women

22%

My favorite Olympics ads are:

Coca-Cola

Adidas

20%

Obama

20%

McCain

20%

Nothing Super Bowl caliber

40%

Sponsors who spent over $50mil to market around the '08 Olympics risk being linked to Human Rights abuses. What should they do?

Nothing

25%

Keep ties, but make donations to Human Rights groups

75%

Drop out

Sarbannes Oxley procurement and compliance policies do not allow acceptence over $25. How do you gift clients?

Donations to charity

33%

They still accept

33%

They pay their own way

17%

They don't come

They can come if it's an AD Club luncheon where they can learn

17%

Are gasoline prices affecting your travel plans this summer?

Yes; I'm not planning to travel

25%

Somewhat; I'm staying closer to home instead of taking a longer trip

25%

No; I need to get away and will pay whatever extra cost to do so

50%

With the dollar-euro exchange rate where it is, my summer vacation plans are

Go to Europe anyway, you gotta live

40%

US vacation

40%

Stay home, gas is too expensive to even drive to the Hamptons

20%

Now that Obama is the presumed nominee, which of the two presumed nominees will be better for the advertising industry?

McCain

23%

Obama

77%

Is "Green" just the latest marketing buzz word or will every brand need to "get in touch with it's green side" to be successful

Yes, it's an essential responsibility we all need to adhere to and get on board with

20%

It depends; it should only be used if it makes inherent sense in relation to the brand

80%

No, the green movement doesn't have that much to do with a brand's success

Nina DeSesa's new book, Seducing the Boy's Club: How a Woman Can Triumph in a Male Workplace is

Long overdue

29%

Helpful for younger women in the industry, it's too late for women 40+

57%

A true story about the inequality of women at the top of the industry

14%

Is generated content

A pain for advertisers to harness

30%

A must for advertisers to embrace

40%

A fad that will be replaced by somehing else

10%

Never as good as what the agencies create

20%

Since most project that advertising spending will increase, which medium do you feel will have the best showing?

Online

73%

Radio

20%

Direct Mail

How would you rate the Oscars this year?

Good, solid show

20%

Jon Stewart made the show

30%

Same old Oscars, just a different year?

35%

I only watched the red carpet

15%

Political advertising should only be allowed

3 months before elections/primaries

33%

6 months before election/primaries

50%

9 months before elections/primaries

12 months before elections/primaries

More than 12 months before elections

17%

What do you think of the return of the Apprentice?

It's so 30 minutes ago

45%

It will be fun to see The Donald spar with the celebrity apprentices

36%

I don't watch reality TV

18%

Are you done with your holiday shopping yet? Where did you do most of your shopping this year?

Online

45%

In the shops

45%

Catalogs

Homemade gifts

I haven't started yet!

What agency leader would you most want to see on The Apprentice?

Neil French

Bob Greenberg

18%

John Wren

Jim Stengel

18%

Alex Bogusky

64%

Who is your favorite ANDY Instacritique Judge? Visit www.andyawards.com to view the judges.

Alex Bogusky, Crispin, Porter + Bogusky

11%

Gerry Graf, TBWA/Chiat/Day

11%

Jose Molla, la comunidad

11%

Bob Scarpelli, DDB, Worldwide

44%

Mark Waites, Mother

22%

What new Fall TV show is most likely to be cancelled

Samantha Who

10%

Private Practice

Cane

15%

Bionic Woman

70%

At last week's ANA conference, survery results showed that 76% of marketers agree media/creative agencies should be rebundled.

Agree

88%

Disagree

13%

Aren't sure

What was your favorite Advertising Week 2007 event?

Kick-Off Luncheon: (PRODUCT) RED

63%

AOL AMP'd UP

13%

Yahoo! Billboard Live!

Friars Club Roast

13%

Univision Wrap Party

13%

What events will have the biggest impact on the industry for the next six months?

Political

36%

Stock market

43%

Diversity

21%

What did you do this summer?

Stayed in the city

55%

Local vacation - Hamptons, Upstate, NJ

Went to Disney World

Left the country, despite the flight hassles

36%

What about the I-Phone

I was one of the first to get one

28%

I waited on line to get one

I'm still on the wait list

I'm happy with what I have, what's all the hype

67%

What’s your favorite reality TV series?

So you think you can dance

23%

Are you smarter than a fifth grader

54%

Singing bee

23%

America’s got talent

Where do you get your news from?

Newspapers

13%

Radio

13%

16%

Internet

59%

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