Boardroom View

The Importance of Membership from The AD Club President

Ian Parmiter, AD Club President and SVP, Integrated Ad Sales and Marketing
Jun 18 2009

LETTER FROM THE PRESIDENT

As a marketing guy for my entire career, I completely understand the bottom line issues that prompt budget reductions in tough times. But I also have another predictable (and instinctual) reaction…. that when purse strings are tightening, brands should be vigilant to justify the ‘right’ investments to sustain market share.

I hope you consider your AD Club membership a smart investment.  Being part of the AD Club provides you with incredible access, at a time when connections and social community have never meant more.  Membership is a small price to pay when you consider that your returns will include expanding your professional reach, solving short and long-term challenges, and building your business base.  Not only do you broaden your own intellectual and social network but a key aspect of the Club is helping young people enter the business. This is done via mentoring, scholarship and internship programs---and these programs are more important than ever, to ensure we foster students and young professionals to help them achieve their aspirations.

I have met some of the most talented, committed and friendly people through The AD Club – initially as a member, then on the Board of Directors, and now as the current President. If you are a member, we are so glad to have you with us and hope you get more involved in our initiatives in the coming year. If you’re not a member? Well, this is a great time to make an investment to join that will benefit you for years to come…

All the best for success,

Ian Parmiter
SVP, Integrated Ad Sales Marketing, Discovery Networks
President, The ADVERTISING Club