Boardroom View

The Changing Online Landscape - Reaching Niche Audiences Through Digital Communities: Many marketers are trying to figure out how to tap into social networks and niche audiences. We wonder if our products make sense for the MySpace generation, how we can develop the next application that will set Facebook on fire or how to reach the C-suite on LinkedIn. We bring in fresh faces to help us negotiate the online world, all the while missing the fact that we ourselves are already entrenched in it.; Lori Erdos, VP, Advertising Sales, USA TODAY
Oct 28 2008
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Our First Purpose: Eduardo Caballero, one of the founders of the industry segment in which I have made my career, taught me a long time ago that “no client pays an agency to simply reach people.” Clients pay agencies for persuasion, acquisition and transactions. Transactions require engagement.; Tony Ruiz, Partner, The Vidal Partnership
Aug 11 2008
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Dumb Demos vs Smart Stages Dumb Demos vs Smart Stages: Modern advertising is about 150 years old, so you think the industry would have gotten just a bit smarter after all that time. But the reality is that the industry is stuck in a totally outdated targeting concept: demographics.; Jerry Shereshewsky, CEO, Grandparents.com
Jul 23 2008
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Sustainability: Mary Baglivo, CEO, Saatchi & Saatchi Americas
Jul 08 2008
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Digital…taking it to the streets Digital…taking it to the streets.: Jean-Luc Decaux, Co-Chief Executive Officer, JCDecaux NA
May 13 2008
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Letter from Mark Waites, ANDY Honorary Chairman: Mark Waites, Joint Creative Director, Founding Partner, Mother London
May 06 2008
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There’s No Recession of Rudeness - Why Business Manners Matter Even More: Joanne Davis, President, Joanne Davis Consulting
Apr 22 2008
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Maghound In Your Future?: Maghound In Your Future? Maghound? It’s the magazine lover’s best friend… It’s the most innovative idea on the magazine circulation front in years…It’s Maghound! Maghound? Yes, Maghound. It’s an odd-sounding name at first perhaps. But read this out loud and we bet you’ll get over any initial squeamishness about the name by the time you finish.; Jack Hanrahan, Hanrahan Media Services LLC
Apr 02 2008
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The Medium Can be The Marketing: Many of us schooled in advertising have heard Marshall McLuhan’s famous phrase, "the medium is the message." Advancements in the sophisticated ways advertisers' brands can be woven organically into TV programs have broadened the ways media companies can be a big part of the marketing as well.; Ian Parmiter, Discovery Communications
Mar 26 2008
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Upcoming Events

Outdoor Advertising Event: A must Attend Event for all companies shaping this medium!; December 11, 2008 - TBA