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The Second Annual Great Debate

The evening’s debate moderated by, Michael Kassan, Chairman and CEO, MediaLink, LLC, was a lively discussion involving key industry players; Lisa Donohue, CEO, Starcom US; Daryl Evans, Vice President, Advertising and Marketing Communications, AT&T; Frank Jules, President & CEO, AT&T Advertising Solutions; Laura Lang, CEO, Digitas USA; Ty Montague, Chief Creative Office and Co-President, JWT NA; Mari Kim Novak, Sr. Director of Global Agencies, Microsoft Advertising Solutions and Shelly Zalis, President, OTX Research.   We heard from all facets of the business, which provided us a full circle perspective on the industry.  While our panelists couldn’t predict the future, they provided some great insight for doing business in 2010! 

* Be sure that you create content that matters, overcoming the challenges to get through to your consumers.
* Determine What your presence is; What’s the solution
* How audiences scale and aggregate the multiplier effect.  Being proactive vs. passive. 

A special Thank You to our event sponsor, Microsoft Advertising, who sit in a unique position of helping bridge the gap for Consumer and Marketers -  between technology and media.  They offer marketers unique consumer experiences to reach their audiences whether through MSN, XBOX Live, BING, or Windows 7.